Mission, Vision & Values
Mission
To promote dignity, respect, and independence for older adults and their families through advocacy, education, and compassionate support. We empower every person in Pima County to age well, be connected, informed, and valued as a vital part of our community.
Vision
A community where every person can age with purpose, security, and belonging. We envision a future in which older adults are celebrated for their wisdom, supported in their independence, and surrounded by systems and relationships that honor their humanity throughout life’s journey.
Values
Dignity & Respect
We honor the inherent worth of every individual and believe that aging should be embraced, not feared.
Independence & Empowerment
We champion self-determination by providing information, resources, and services that enable people to make informed choices and remain independent.
Compassion & Connection
We meet people where they are, offering care rooted in empathy, understanding, and trust.
Innovation & Excellence
We lead with creativity, data-driven insight, and a commitment to continuous improvement, developing forward-thinking solutions to the challenges of aging.
Collaboration & Community
We work across sectors to build a network of partners, volunteers, and advocates who strengthen the social fabric of Pima County.
Advocacy & Equity
We use our voice to influence systems and policies that ensure fairness, inclusion, and access for all older adults, regardless of background or circumstance.